Sounding Space, Nuit Blanche - Official Selection

Find out the history behind the amazing upcoming Sounding Space installation

for Nuit Blanche!

Download Sounding Space press release and artist bios as a PDF.

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FOR IMMEDIATE RELEASE                                                                  
September 22, 2009

Media Contact: John Smaller
Cell: 416.876.5627
Studio: 416.979.7679
john@mixmotion.com 

SOUNDING SPACE

'ITS ALL ABOUT THE SOCIAL EXPERIENCE’

OFFICIAL NUIT BLANCHE SELECTION

Karlen Chang of mixMotion and collaborative artists transform Scotia Bank Plaza into an interactive playground where you can be the audience, participant, and performer.

Toronto, October 3, 2009 - Sounding Space, an art installation by artists Karlen Chang, Dafydd Hughes and David Mccallum, will transform the north courtyard entrance of Scotia Plaza into an extraordinary, interactive and collaborative musical instrument for Nuit Blanche. Visitors touch, jump and play with tiles, benches and planters to create music. Covering 3500 square feet, Sounding Space will encourage you to explore, transforming the space from a place of serious financial business into a musical playground. A space where you can become the audience, the participant and the performer.

“The attraction of Nuit Blanche is not just discovering new art, it satisfies our deep thirst for new ways to interact with each other. We’re social animals, online, at parties and on our streets. Instead of just being a passive audience we want new social interactions that create meaningful experiences. Sounding Space allows you to explore new social interactions in a fun and playful way ” exclaims Karlen Chang.

Karlen Chang, the lead artist in Sounding Space, is the principal designer for mixMotion, a design agency specializing in creating novel and remarkable social experiences by combining inspirational design with innovative technology.

After countless VJ performances at parties, concerts and events since 2001, Chang realized that the heart of a successful event was the quality of the social experience. “The design of an event, a street corner or a social media website is vitally important. The amount of encouragement and opportunity to walk, sit, talk, dance and play strongly influences how we behave and interact with each other.”

As part of Nuit Blanche 2009, Sounding Space is one of the five Open Call projects chosen for Zone B in the financial district. This project was chosen by the curators Jim Drobnick and Jennifer Fisher of DisplayCult for the theme of NIGHTSENSE.

mixMotion are best known in Toronto among event promoters and musical artists for their incredible VJ performances. Chances are if you’ve watched the MMVA’s or been to Fashion Cares, TIFF or a show by musical artists such as Armin Van Buuren, Moby, or LCD Soundsystem, you’ve seen their work.

Sounding Space will be running as part of Nuit Blanche on October 3, 2009 from 7pm to sunrise. This large-scale installation will be located outdoors at Scotia Plaza, 40 King Street West (North Forecourt enter from 41 Adelaide Street West doors).

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Contact John Smaller at 416.876.5627 for inquiries and further information about Sounding Space.
http://www.mixmotion.com/web2/pages/posts/sounding-space-nuit-blanche---official-selection19.php